Innovative Design Co.

In my spare time, I enjoy researching my interests by watching TED talks.  Most times I search for talks with prior intentions but end up watching videos that are slightly unrelated to my original search. This happened last night. I was relaxing with a glass of wine ready to enjoy sessions on technology and education when Matthew Carter's talk "My life in typeface" popped up. As I thought to myself...hmm, fonts and how they're created, that seems interesting...I like to use different fonts based on my clients and products. So I watched it, but gained a new perspective when I listened to his story. At the 3:05 mark it gets interesting. He begins by admitting that "I as a designer I did feel the influence of technology...it kind of determined the proportions of the design." This struck a cord with me because as a designer we are only limited to the technology we have to design with or more importantly how our customer will view the course or modules. Le

Who doesn't love a good visual? According to Customer Magnetism , 90 percent of information transmitted to the brain is visual. If this is true, then a  quality online course is engaging and filled with just the right combination of words and images, very similar to an infographic. While marketing gurus may use them to build brand awareness, I like to use them as inspiration for my designs or as job aids that compliment a course. In my line of work most of the content is VERY text heavy. Think statutes, policies- basically really dense material. It's my job to streamline it into an engaging online training that increase awareness and knowledge. I enjoy these projects the most because the challenge of transforming dry content into a fun course is rewarding, and not to mention the learners enjoy it as well. My most recent work involved making a course for the Florida Highway Patrol (FHP) related to Florida Administrative Codes. I could have easily jazzed up the content with

When I reflect on memories of the past it's funny that most of them involve some sort of creative element. As a kid, road trips were always accompanied by some type of Cracker Barrel art book or making  homemade Christmas ornaments  for the tree every year (the cinnamon ones that we baked were always my favorite). Using my imagination to create a world of fantasy and play was a daily necessity. As I grew older playtime gradually phased out and painting, drawing, and creating sculptures took its place. This artistic talent came with me as I entered my adult life. In college I knew one thing: strive for all A's. What I didn't know is what I wanted to do when I grew up. I knew I enjoyed kids and I loved art. This led me to education...Long story short, I enjoyed building lessons, curriculum projects, and brainstorming meetings more than anything. God bless all the teachers out there, but it was not my calling. It was the stepping stone I needed to begin my career in instr