Micro-Moments
How many of your enjoy reading or watching short, concise articles to pull information from them?
One of the big trends in 2017, and sure to continue, is micro-learning. This is defined as quick bursts of content that are often made through a Google-search type of discovery.
An example would be watching a two minute YouTube video on how to put together a beach tent, or watcing Buzzfeed's Tasty recipes on Facebook.
What I'm wondering is what type of analysis companies are doing to correctly anticipate and address the exact micro-moment needs to provide the right information at the right time to customers in need.
Maybe they use pilot groups, customer feedback on a similar product, surveys... who knows?
This makes me think of a teacher when planning for a lesson. You should always anticipating what the students are going to ask, so you prepare an answer.
So even if businesses and a large companies can anticipate their audience/learners' needs, how can they make it easily available? It surely isn't through an LMS type system... by the time I've logged in with my credentials, searched some keywords, scrolled through my options, and clicked play I could have watched two or three videos or read one or two infographics.
Here's what I'm thinking: use social media platforms (YouTube, Pinterest, Snapchat, or Instagram) that can be found using a Google search, and allow content to be made public and shared. #contentmarketing :)
What you post will look different based on the educational experience you're marketing, but the consumer will most likely be better able to interact with your deliverable and have it add value to their day.
This type of learning will take more time to create, develop, and possibly maintain but would it have a better ROI than lengthy verbal directions on a website or a confusing manual with black and white diagrams?
One of the big trends in 2017, and sure to continue, is micro-learning. This is defined as quick bursts of content that are often made through a Google-search type of discovery.
An example would be watching a two minute YouTube video on how to put together a beach tent, or watcing Buzzfeed's Tasty recipes on Facebook.
What I'm wondering is what type of analysis companies are doing to correctly anticipate and address the exact micro-moment needs to provide the right information at the right time to customers in need.
Maybe they use pilot groups, customer feedback on a similar product, surveys... who knows?
This makes me think of a teacher when planning for a lesson. You should always anticipating what the students are going to ask, so you prepare an answer.
So even if businesses and a large companies can anticipate their audience/learners' needs, how can they make it easily available? It surely isn't through an LMS type system... by the time I've logged in with my credentials, searched some keywords, scrolled through my options, and clicked play I could have watched two or three videos or read one or two infographics.
Here's what I'm thinking: use social media platforms (YouTube, Pinterest, Snapchat, or Instagram) that can be found using a Google search, and allow content to be made public and shared. #contentmarketing :)
What you post will look different based on the educational experience you're marketing, but the consumer will most likely be better able to interact with your deliverable and have it add value to their day.
This type of learning will take more time to create, develop, and possibly maintain but would it have a better ROI than lengthy verbal directions on a website or a confusing manual with black and white diagrams?
Comments
Post a Comment